If you haven’t yet seen all the branding for the 2014 Olympics you are about too. In a few days the eyes of the world will be upon Sochi, Russia as we tune in to watch athletes from around the world do what they do best. And wait until you see the official look of Russia’s first Winter Games.
Sochi games’ press release: ”The Olympic patchwork quilt, developed by Bosco’s creative department and given to the Sochi 2014 Organising Committee, will be the official Look of Russia’s first Winter Games.
According Bosco Sportswear and general Olympic partner of the Russian Olympic committee as well as the official outfitter of the Russian Olympic team; ”
Our goal was to represent a diverse range of emotions and feelings, connecting concepts like Motherhood, Family, Culture, Time, Olympism, Peace, Nobility, Friends, Memory, Honour, Dreams, Beauty, Freedom, Pride, Warmth, Happiness, Greatness, Reliability, Victory, Creativity, Hospitality, Creation, Future, Russia, Planet Earth.
Every region in the world is proud of its unique origins, and it is no different in Russia. That is why there are so many different local traditions, songs and crafts that highlight the individuality of their creators, each valuable in its own right. Bosco had a wealth of choices to represents Russia’s rich diversity, but in the end we settled on something familiar, warm and welcoming: the patchwork quilt.
In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russia’s 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace, Gzhel and Zhostovo painting, Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns. That is how we arrived at a modern, distinctive and unmistakeably Russian Look of the Games.”
The design is comprised of 16 designs of famous traditional Russian national Arts & Crafts. Each diamond design represents a different craft of the people of Russia. You can read more about this here and here.
It will be very exciting to watch for this “Patchwork” branding as it will be seen on everything from official Olympic apparel being worn by athletes and volunteers to public transportation, merchandise and of course the Olympic medals themselves.